The first fixed ÆXTHESIA LAB station designed to experience our ÆXperiences: immersive multisensory experiences created to enhance cognitive performance and the wellbeing of digital generations.

The first fixed ÆXTHESIA LAB station designed to experience our ÆXperiences: immersive multisensory experiences created to enhance cognitive performance and the wellbeing of digital generations.

• Virtual Reality for visual stimulation

• Headphone-based audio with dedicated sound design

• Scent Tech for olfactory stimulation

• Data Analytics

• Virtual Reality for visual stimulation • Headphone-based audio with dedicated sound design • Scent Tech for olfactory stimulation • Data Analytics

The ÆX Station operates in kiosk mode, is delivered with an initial pre-installed ÆXperience, and is designed to receive new ÆXperiences remotely. All within a compact, scalable system that is easy to install.

The ÆX Station operates in kiosk mode, is delivered with an initial pre-installed ÆXperience, and is designed to receive new ÆXperiences remotely. All within a compact, scalable system that is easy to install.

• ÆXperiences: immersive experiences designed by ÆXTHESIA LAB for stress management, cognitive enhancement, wellbeing, and sensory awareness. They are developed through the integration of Art, multisensoriality, neuroscience-informed design, and scientifically validated neuropsychological assessments.

• ÆXperiences: immersive experiences designed by ÆXTHESIA LAB for stress management, cognitive enhancement, wellbeing, and sensory awareness. They are developed through the integration of Art, multisensoriality, neuroscience-informed design, and scientifically validated neuropsychological assessments.

• Branded ÆXperiences: custom immersive projects for companies and brands that want to develop advanced forms of experiential marketing. Immersive content, dedicated scent design, and multisensory integration for brand activation, customer engagement, and experiential neuromarketing.

• Branded ÆXperiences: custom immersive projects for companies and brands that want to develop advanced forms of experiential marketing. Immersive content, dedicated scent design, and multisensory integration for brand activation, customer engagement, and experiential neuromarketing.

The ÆX Station is designed as a multisector platform, adaptable to different contexts, such as for example:

The ÆX Station is designed as a multisector platform, adaptable to different contexts, such as for example:

• Hospitality

• Hospitality

• Wellness, Wellbeing & Fitness

• Wellness, Wellbeing & Fitness

• Coworking spaces and creative hubs

• Coworking spaces and creative hubs

• Events and temporary installations

• Events and temporary installations

• Cultural and museum spaces

• Cultural and museum spaces

• Corporate environments and headquarters

• Corporate environments and headquarters

• Experiential marketing projects

• Experiential marketing projects

The ÆX Station officially debuts with a

The ÆX Station officially debuts with a

Main institutional excellence partner:

Main institutional excellence partner:

Riva del Garda Fierecongressi hosts the official presentation on the occasion of the 50th edition of Hospitality – Il Salone dell’Accoglienza.

Riva del Garda Fierecongressi hosts the official presentation on the occasion of the 50th edition of

Hospitality – Il Salone dell’Accoglienza.

• Do you want to offer a memorable brand experience designed for the wellbeing and engagement of your customers?

• Do you want to offer a memorable brand experience designed for the wellbeing and engagement of your customers?

• Do you want to turn waiting time and relaxation into value for your business?

• Do you want to turn waiting time and relaxation into value for your business?

• Do you want to offer brand activation experiences that support the sale of services and offers?

• Do you want to offer brand activation experiences that support the sale of services and offers?

“The Future of Neuroscience Meets Art & Immersive Technology - Welcome to ÆXTHESIA LAB.”

“The Future of Neuroscience Meets Art & Immersive Technology

Welcome to ÆXTHESIA LAB.”

- NPN Hub Institute

- NPN Hub Institute

“ÆXTHESIA LAB is not just a project. It is a bold and necessary initiative for our society. It has enormous potential. It is not only market-ready. It is ready to make an impact.”

“ÆXTHESIA LAB is not just a project. It is a bold and necessary initiative for our society. It has enormous potential. It is not only market-ready. It is ready to make an impact.”

- Pink Different

- Pink Different

“ÆXTHESIA LAB stands out for its innovative model, strategic vision, strong growth potential, and its ability to generate value through high-level partnerships.”

“ÆXTHESIA LAB stands out for its innovative model, strategic vision, strong growth potential, and its ability to generate value through high-level partnerships.”

- Startup Geeks

- Startup Geeks